A Digital & Marketing Manager is responsible for maintaining the company’s brand presence both online & offline and in sales by working on various marketing campaigns. This includes researching, strategizing with the designs, sales and marketing team and the operations and in creating contents and marketing projects for successful campaigns. The DMM develops, implements and oversees long-term marketing campaigns and short-term advertising techniques in all kind of marketing platforms. This role requires enhancing brand awareness, driving traffic to the company’s website and generating sales leads. A DMM manager’s responsibilities don’t end with just planning, running and managing campaigns, but he would also need to evaluate the performance of each campaign and prepare annual reports and budgets.
High Level Responsibilities:
- Manages and contributes to marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Research competitors ‘pricing and products .
- Obtain market share by developing marketing plans and programs for company product and services and by directing promotional support.
- Maintains relations with customers by organizing and developing specific customer[1]relations programs and determining company presence at conventions, annual meetings, trade associations, seminars and the like.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Develops new uses for existing products by analyzing statistics regarding market development, acquiring and analyzing data, and consulting with internal and external sources.
- Maintains research database by identifying and assembling marketing information.
- Provides marketing information by answering questions and requests.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
- Develop, implement and manage our marketing and social media strategy which includes social media, content marketing, email marketing, SEO campaigns as well as pay-per-click marketing campaigns.
- Implementation of the marketing campaigns right from ideation to final analysis and refinement. – Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the company might leverage.
- Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.
- Collaborate with Marketing, Sales and Product Development teams .
- Collaborate with HR in marketing recruitment, training and department requirement.
- Planning and organizing events and conferences, etc. may also be organized and lead by the DMM.
- Creates a new strategy for market development, acquiring and analyzing data, and consulting with internal and external sources.
- Communicate with industry professionals and influencers via social media to create a strong network Provide constructive feedback
Digital Marketing:
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains social media presence. – Decide on appropriate placements of ads – Develop projects to create contents .
- Publish digital marketing content online – Implement email marketing campaigns.
- Measures digital traffic by monitoring, measuring, and doing reports of all digital marketing campaigns .
- performances and assess against goals (ROA and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Monitor social media and google analytics.
- Optimize paid advertising campaigns using SEO and other tools.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes and measures experiments and conversion tests. – Collaborates with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Research advertising trends – Collaborates with agencies and other vendor partners related to marketing strategies.
- Evaluate emerging technologies.
- Monitor project status and budget ,
- Provides thought leadership and perspective for adoption where appropriate.
- And any other duties or tasks required, at the discretion of management.
Qualifications/Skills:
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
- Creating and maintaining client/vendor relationships.
- Coaching and team involvement .
- Managing processes.
- Self-motivated yet customer-focused.
- Proficient in Marketing research and statistical analysis.
- Able to develop budgets – Familiar with financial planning and strategy .
- Well versed with different techniques and technology available for marketing – Strong Communication skills both in English and Arabic (verbal and written).
Education, Experience, and Licensing Requirements:
- Bachelor’s or masteral degree in marketing or a related field.
- Proven 3 or more years of working experience in marketing, particularly within the industry and digital marketing is of the same importance.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments in marketing.
- Solid knowledge of website and marketing analytics tools (e.g Google Analytics, etc.)
- Working knowledge of ad serving tools.
- Experience in setting and optimizing PPC campaigns on all major search engines.
- Working Knowledge of HTML, CSS and JavaScript development and constraints.
- Excellent communication abilities; fluent in English (written & spoken). Arabic speaking is a plus.
- Ability to effectively coordinate and influence groups of internal and external stakeholders.
- Ability to work with all types of different nationalities with varying English comprehension levels without bias or prejudice.
- Excellent customer service manner & ability to communicate and manage clients.
- Flexible & adaptable, especially during times of change & can conform to shifting priorities throughout project – Decision making, critical thinking & problem-solving abilities .
- Risk, Issue & Conflict Management – Stress tolerance including the ability to be productive and levelheaded when faced with conflicting demand.
- Leadership & team player abilities.
- Self-motivated and able to motivate others – Organized and detailed in communication and administration.
