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Introduction to Digital Marketing
Understand what digital marketing is, the differences between traditional and digital marketing, the digital marketing funnel, and customer journey mapping with personas.
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The essential skill for driving traffic, leads, and sales in any industry.
Enroll Now!Understand what digital marketing is, the differences between traditional and digital marketing, the digital marketing funnel, and customer journey mapping with personas.
Learn the basics of domain, hosting, and CMS, along with user experience (UX), UI design, landing page optimization, and conversion rate optimization (CRO).
Master on-page and off-page SEO techniques, technical SEO, keyword research using tools like SEMrush and Ahrefs, and SEO audits with reporting.
Explore Google Ads fundamentals, campaign setup, keyword bidding, Quality Score, retargeting, display ads, and optimization through reporting.
Develop a content strategy, create blogging and visual content, plan content calendars, and leverage storytelling in marketing.
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