Job Purpose:
To attract and interact with targeted virtual communities and networks users
Organizational Relationship:
Department: Sales Department
Direct Supervisor: Chairman Assistant
Responsible of: To gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Authorities: To collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinates actions.
Accountabilities:
To improve the capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Responsibilities:
- To build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- To generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages.
- To set up and optimize company pages within each platform to increase the visibility of company’s social content.
- To moderate all user-generated content in line with the moderation policy for each community.
- To create editorial calendars and syndication schedules.
- To optimizing and updating LinkedIn pages.
- To customize Facebook business pages (tabs and apps).
- Managing Twitter accounts.
- To create content and manage blogs.
- Managing Forums.
- Launching e-marketing campaigns to promote our official pages and online presence across social media channels.
- Coordinating and implementing social media marketing campaigns. Social media advertising and creating brand awareness online.
- Defining Social media Strategy and related workflow.
- Setting up Crisis management Workflow.
- Content generation and standardization of replies and tone.
- Creating regular email alerts in different services channels.
- Monitoring and reputation tracking across relevant social media channels.
- Preparing status reports on social media efforts and success rates.
- Conduct general quality assurance testing scenarios and report any areas requiring improvement.
- Excellent written and verbal communication skills in Arabic and English languages.
- Familiar with the local influencers and most frequented online hubs.
Education and Experience: College graduate, BS or BA or equivalent
Number of Years of Experience: Minimum of at least 2 years relevant experience
Specialized Trainings Required (if any):
Languages: English, French
Soft Skill Requirements: Strong experience in doing presentations, demonstrations, preparing proposals, responding to RFPs, Tenders, ability and commitment to manage long term client relationship, excellent professional communication skills, team player with the ability to collaborate well with others.
